Fashion Street - Deak Ferenc utca 17.
+36 1 202 1050
Mon - Sat: 10 a.m. - 8 p.m.
Sun: 10 a.m. - 6 p.m.
The Design Team
As seen on
The Budapest store
In 2011 Nanushka opened its first store in downtown Budapest.
Our aim was to create a store that is in contrast with traditional retail spaces, one that is a reflection of the brand’s core values. An intimate, snug shelter that filters out the sometimes overwhelming racket of the urban experience.
This was achieved thanks to the work of an amazing team of talented young architects who turned an uninspiring retail space into a new home for Nanushka. The design team was selected by Sandra from a pool of candidates who responded to an ad posted throughout several universities.
News of the store’s unique interior made its way onto over 300 international blogs. It has become a must-see tourist attraction for fashionistas and design-lovers visiting Budapest and has been mentioned in top international interior design polls.
Originally the store was an experiment, a pop-up space to be open for a few months only, hence its original name Nanushka BETA Store. However the experiment was a wild success, we dropped the BETA, are here to stay and are very happy to call the Nanushka Store Budapest home.
Made in Budapest
As inspiration for the design Sandra and the team used elements from wedding tents and barn weddings and gathered raw materials such as cotton, linen, firewood and rusted steel.
They created a rigging system for the 250 square meter canvas that would drape the interior by pulling wires below the ceiling. Running from front to back they were able to hoist the canvas into the air and let it fall and flow in a way that wrapped the entire retail space from the inside.
The floor was created from logs of firewood sliced into 3 cm rings and laid out over the course of several days. Small display stands were built from logs of wood that sprouted from the ground.
Linen poufs and Ballon Lamps sharing the same cylinder shape enhanced the organic flow of the space, while the strict, geometric forms of the counter and fitting rooms, as well as the rusted steel racks created a firm counterpoint and a calm balance. Contrasts were also created with the choice of materials through the combination of rusty, rough, smooth and soft surfaces, all in soothing variations of tranquil, clean, quiet white.